A look at childhood snacks, classic TV shows, and nostalgia-themed commercial zones through the numbers
Nostalgia has emerged as a defining trend in recent years, driven by a deep longing for the rose-tinted memories of the past. Social media platforms are flooded with nostalgia-driven content, from classic movie remakes to retro gadgets, as many in their 20s revisit childhood cartoons and video games, shaping a new “Chinese nostalgia-core” aesthetics.
This trend offers a glimpse into the memories China’s Gen Z and Millennials cherish most. Here, we visualize some of the treasured moments that resonate with these generations.