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What Are Millennials and Gen Z Nostalgic For? | Infographics
A look at childhood snacks, classic TV shows, and nostalgia-themed commercial zones through the numbers
Nostalgia-Core: Why China’s Gen Z is Embracing the Past
Disenfranchised by an increasingly fast-paced society, some younger Chinese are turning to the past to center themselves and regain a sense of comfort
The Year in Memes: China’s Viral Moments of 2024
From the viral “Chengdu Disney” to the rise of “retirement literature,” here are some of the funniest memes of 2024
Can Young Chinese Sustain Their Newfound Rural Life by Simply Farming the Land?
As competition in cities increases, a small but growing contingent of Chinese youth are returning to the countryside to till the land and look for inner peace
Why are Chinese Doctors’ Offices Full of Red Pennants?
The bestowing of red pennants, or “jinqi,” has evolved from a simple acknowledgment of appreciation to a token for career advancement and even a means to subvert authority
How China’s Declining Marriage Rate Soured the Candy Industry
As young Chinese put off tying the knot, traditional wedding candy sellers feel the pinch
The Young Chinese Lottery Shop Owners in It to Win It
Following a renewed fervor for scratch cards among young people, a new generation of lottery shop owners have entered the market hoping to get rich and retire early
Zeroes to Heroes: Chinese Fans’ New-Found Love for Losers
China’s latest meme celebrates unsung, “spineless” heroes, proving that real strength often lies in the beautifully flawed
Before Forever: The Rise of Prenuptial Agreements in China
More young Chinese are signing prenuptial agreements before marriage, but are they enforceable?
Why Are Chinese Urbanites Wearing Their Ugliest Clothes to Work?
A new trend has weary, overworked young urbanites wearing “disgusting outfits” to their office jobs and annoying their bosses in the process
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