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Mastering the Art of Livestreaming Sales
As China’s e-commerce industry reaches the crescendo of its annual Singles Day festival buying frenzy, livestreamers are battling it out to squeeze cash from an increasingly reticent consumer base
Behold the New Emperors of the Internet
In a tongue-in-cheek attempt to gain control over their lives—or a means of excusing bad habits—China’s netizens are role-playing as emperors and servants
“Retirement Lit” is Helping China’s Youth Reimagine a Future Without Rest
With the government officially confirming the long-speculated decision to raise the country’s retirement age, young Chinese workers are turning to sarcasm to cope with the seemingly endless toil that lies ahead
Havoc in HR: How Chinese Workers Found a New Champion in ‘Wukong’
The much-anticipated video game has birthed various memes on the tribulations of the Monkey King (and Chinese “corporate monkeys”)
How China’s Gen Z Reformed the Olympics
Asserting their opinions and reshaping body image, “post-00s” Chinese athletes are redefining what it means to be Olympians
Learn the Viral Slang of the Paris Olympics
From “sense of relaxation” to “makeshift troupe,” discover how Chinese netizens are talking about the Paris Olympics
An American in Shanghai Redefines What It Means to “City”
Shanghai-based American influencer Paul Mike Ashton’s viral meme, “city bu city,” transforms the concept of urbanity
Office Zootopia: How Chinese Netizens Relate to Animals
Increasingly frustrated by their career prospects, China’s workers are likening themselves to various animals to blow off steam
Between the Light and the Dense
What do Chinese netizens mean when they refer to each other as “light,” “dense,” and “stealthy”?
Zeroes to Heroes: Chinese Fans’ New-Found Love for Losers
China’s latest meme celebrates unsung, “spineless” heroes, proving that real strength often lies in the beautifully flawed
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