News & Events
About Us
Shop
STREET TALK
Why Gen Z Is Turning Against Curator Cafés in China
As younger consumers favor experiences over products, “curator”-led cafés and boutiques have sprung up across China. Yet with growing pushback against overpriced, underwhelming offerings, is this trendy fad already losing its appeal?
Short, Absurd, and Addictive: Welcome to the Micro-Drama Nation
Micro-dramas have taken China by storm, attracting views through over-the-top content and the promise of thought-free entertainment
A Slang Guide to the Labubu Craze: More Than Just a Toy?
As fans scramble to get their hands on a coveted Labubu, discover the viral slang and memes inspired by these “ugly-cute” dolls that have taken the world by storm
Jiangsu Finds Grassroots Football Glory in “Su-per League”
A recent amateur football league between Jiangsu’s 13 prefecture-level cities spurred a massive tourist drive in the province—as well as a healthy dose of competition
Money First, Love Later: How Young People Are Redefining the “Internet Valentine’s Day”
May 20, also known as the “Chinese Internet Valentine’s Day,” has over the years morphed into yet another shopping festival, much like the equally made-up “Singles Day.” But this year, the memes and slang that emerged seemed to push back against both consumerism and romance.
Food Fight: China’s Food Delivery Platforms Go Toe to Toe
In a scramble to capture and retain both customers and delivery riders, the country’s three biggest delivery platforms have gone into “war mode”
China’s Jolly Snow King Protects His Throne
After a food safety scandal, China’s largest milk tea brand Mixue Bingcheng has emerged seemingly unscathed thanks to its supporters’ loyalty. Learn the viral slang to join the debate around the “Snow King.”
Internet Slang Quiz: The Ultimate 2024 Buzzword Challenge
Consider yourself a slang master? Take TWOC’s annual buzzword test and find out if you really are in the know
Mastering the Art of Livestreaming Sales
As China’s e-commerce industry reaches the crescendo of its annual Singles Day festival buying frenzy, livestreamers are battling it out to squeeze cash from an increasingly reticent consumer base
Behold the New Emperors of the Internet
In a tongue-in-cheek attempt to gain control over their lives—or a means of excusing bad habits—China’s netizens are role-playing as emperors and servants
