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Dear Lao Ji, Here’s the Only 2025 Year-End Summary You Need
After a year of hardship and strife, it’s time to take a little comfort in the fact that China’s youth began to appreciate themselves
What to Say When Squirrels Take Over the Office
After discovering that employees at one of China’s biggest snack companies are imbued with squirrel-related names, netizens have begun concocting their own. But is there a darker side to this seemingly playful trend?
Why Gen Z Is Turning Against Curator Cafés in China
As younger consumers favor experiences over products, “curator”-led cafés and boutiques have sprung up across China. Yet with growing pushback against overpriced, underwhelming offerings, is this trendy fad already losing its appeal?
Short, Absurd, and Addictive: Welcome to the Micro-Drama Nation
Micro-dramas have taken China by storm, attracting views through over-the-top content and the promise of thought-free entertainment
A Slang Guide to the Labubu Craze: More Than Just a Toy?
As fans scramble to get their hands on a coveted Labubu, discover the viral slang and memes inspired by these “ugly-cute” dolls that have taken the world by storm
Jiangsu Finds Grassroots Football Glory in “Su-per League”
A recent amateur football league between Jiangsu’s 13 prefecture-level cities spurred a massive tourist drive in the province—as well as a healthy dose of competition
Money First, Love Later: How Young People Are Redefining the “Internet Valentine’s Day”
May 20, also known as the “Chinese Internet Valentine’s Day,” has over the years morphed into yet another shopping festival, much like the equally made-up “Singles Day.” But this year, the memes and slang that emerged seemed to push back against both consumerism and romance.
Food Fight: China’s Food Delivery Platforms Go Toe to Toe
In a scramble to capture and retain both customers and delivery riders, the country’s three biggest delivery platforms have gone into “war mode”
China’s Jolly Snow King Protects His Throne
After a food safety scandal, China’s largest milk tea brand Mixue Bingcheng has emerged seemingly unscathed thanks to its supporters’ loyalty. Learn the viral slang to join the debate around the “Snow King.”
Internet Slang Quiz: The Ultimate 2024 Buzzword Challenge
Consider yourself a slang master? Take TWOC’s annual buzzword test and find out if you really are in the know
