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Mixue Bingcheng-slang
STREET TALK

China’s Jolly Snow King Protects His Throne

After a food safety scandal, China’s largest milk tea brand Mixue Bingcheng has emerged seemingly unscathed thanks to its supporters’ loyalty. Learn the viral slang to join the debate around the “Snow King.”

Mixue Bingcheng-slang
STREET TALK

China’s Jolly Snow King Protects His Throne

After a food safety scandal, China’s largest milk tea brand Mixue Bingcheng has emerged seemingly unscathed thanks to its supporters’ loyalty. Learn the viral slang to join the debate around the “Snow King.”

box office buzz-cover
SOCIAL CHINESE

How to Talk About Box Office Performance Like a Pro

Master Chinese cinephile lingo to spot gems and avoid duds

concert talk-alt-cover
SOCIAL CHINESE

Love for Live: How Concert Fans Speak Their Passion

From beating competitors to secure tickets to rooting for their favorite artists, here’s the inside lingo of live music fans in China

slangroundup 拷贝
STREET TALK

Internet Slang Quiz: The Ultimate 2024 Buzzword Challenge

Consider yourself a slang master? Take TWOC’s annual buzzword test and find out if you really are in the know

Singles Day livestream-cover
STREET TALK

Mastering the Art of Livestreaming Sales

As China’s e-commerce industry reaches the crescendo of its annual Singles Day festival buying frenzy, livestreamers are battling it out to squeeze cash from an increasingly reticent consumer base

dianzi huangdi-cover
STREET TALK

Behold the New Emperors of the Internet

In a tongue-in-cheek attempt to gain control over their lives—or a means of excusing bad habits—China’s netizens are role-playing as emperors and servants