News & Events
About Us
Shop

Idiomized: How to Rebel in 4 Characters
Learn these essential Chinese “chengyu” to praise a free spirit, or to discipline a rebellious child

How to Talk About Box Office Performance Like a Pro
Master Chinese cinephile lingo to spot gems and avoid duds

爱: The Character Defining Love in Its Many Forms
Explore the character for romantic love, parental devotion, benevolence, and much more

Love for Live: How Concert Fans Speak Their Passion
From beating competitors to secure tickets to rooting for their favorite artists, here’s the inside lingo of live music fans in China

Internet Slang Quiz: The Ultimate 2024 Buzzword Challenge
Consider yourself a slang master? Take TWOC’s annual buzzword test and find out if you really are in the know

玩: The Character That Tempts Both Joy and Danger
Over the centuries, the character 玩 has evolved from encapsulating an appreciation for jade to describing a state of entertainment and even a lack of commitment

Mastering the Art of Livestreaming Sales
As China’s e-commerce industry reaches the crescendo of its annual Singles Day festival buying frenzy, livestreamers are battling it out to squeeze cash from an increasingly reticent consumer base

Behold the New Emperors of the Internet
In a tongue-in-cheek attempt to gain control over their lives—or a means of excusing bad habits—China’s netizens are role-playing as emperors and servants

“Retirement Lit” is Helping China’s Youth Reimagine a Future Without Rest
With the government officially confirming the long-speculated decision to raise the country’s retirement age, young Chinese workers are turning to sarcasm to cope with the seemingly endless toil that lies ahead

Lost in Translation: The Localization Challenge of “Black Myth: Wukong”
Despite localization’s key role in achieving success abroad, the industry remains misunderstood in China—something many linguists hope China’s first AAA game will change
